Apple And Google’s Rivalry

Apple and Google have been in competition quite a few years. It is one of the fiercest competitions in the tech world. Each side have come up with new innovations and ideas throughout the years. Both Apple and Google are also one of the most valuable companies in the world. Before going on about the rivalry here’s a little on both companies.Apple was started in a garage by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. Apple is currently the world’s most valuable company.

Apple was initially focused on making computers. That was their primary business. In the early 2000s Apple came up with the iPod and thereafter they started diverging. After the success of the iPod, Apple entered into the smartphone industry with the Apple iPhone which was a revolutionary device at the time. Google was founded by Larry Page and Sergey Bin in 1998. Google initially started out as a search engine. Thereafter Google started offering many other web services such as YouTube, Gmail, Google Docs, Drive and Google Chrome. Click here for iphone 6 plus repair.

In 2005 Google bought Android which would soon become Apple’s main competition in the smartphone industry. Android would go on to become the most popular smartphone OS.The iPhone was first released in 2007 to much critical praise. Android was also introduced in the same year. The iPhone dominated smartphone sales up to 2010. That was when Android’s popularity grew. Apple phone were known for their innovations but Android caught up to them. Android offered high end devices similar to Apple. Further with many manufacturers such as Samsung, HTC, LG, Sony and many other smaller manufacturers started running Android as their main operating system.iPhones were high end and expensive devices.

Further it cost a lot to repair an iPhone. For example an apple iPhone screen repair would cost nearly half the price of the phone. Android devices were relatively cheaper to repair. Android was offered on many devices. The manufacturers for Android were able to install the operating system on their high-end, mid-range and low-end devices. This gave Android an edge and drove their market share. Repair cost is not as high now because many 3rd party repair shops opened after and now both iPhones and android devices are repaired at a similar cost.

Earlier it took time for latest Apple devices to be repaired but now it is easily done. Now an iPhone 7 or ipad air screen repairs are undertaken and fixed within a few hours.Still Android was seen as a cheaper alternative to Apple than being a high end operating system in its own right. The release of Android’s Nexus range and devices such as the Galaxy series of smartphones made Android a reasonable alternative to Apple. In some cases Android devices seemed to have surpassed iPhones.

Most specs seem to be better on Android devices than Apple’s. Further Android caters to a much larger crowd than Apple. There have been many lawsuits between both parties, mostly patent infringement. This is due to the nature of the industry and may continue. In the past few years Apple has come down in innovation but there are many rumours as to Apple’s upcoming iPhone which is said to carry many new features. Only time will tell what features this new device will bring to the market to fight the on-going rivalry between Apple and Google.